In search of the perfect pitchman for Zappos' clothing, we chose a guy who doesn't wear any.
Our viral campaign for The World's Fastest Nudist—a made-up character we created and promoted ourselves—was backed by a bare-bottomed onslaught of YouTube, blog entries, and tweets, and was mentioned everywhere from The Huffington Post to the New York Times. Anderson Cooper even found time to remark on our lil' speed demon's "nooks and crannies."
The blog: The Daily Nude
The tweets: @fastestnudist
A sampling of the videos (click here to see the rest):
Mentions:
Anderson Cooper:
Creativity Top 5: November 2, 2009
New York Times talks about the campaign
WFN interviewed by the Williamsburg Courier
