This campaign came about as we were doing background research for the annual inter-agency United Way drive—the week office workers referred to as "the time of year when all those sad posters go up in the lobby."
Obviously, the annual "guilting" wasn't working, so we went a different route: a series of inter-office dares that raise money for the homeless while playing off of a sad truth—most of the city's homeless are forced to resort to cheap antics in order to get your change.
VIEW THE LIVE SITE AT:
whatwouldyoudoforadollar.yrbrands.com
